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In brief
An aesthetic device is profitable when the revenue from the treatments it lets you sell covers its cost over the planned period. To find out, multiply the average price of a session by the number of sessions carried out each month and compare it with the monthly cost of the device. Multi-session programmes and maintenance treatments are the main profitability levers.
The simple formula
To estimate profitability, three figures are enough:
- the average price of a session in your salon;
- the number of sessions you plan to carry out each month;
- the monthly cost of the device (purchase spread over time, rental or financing).
Monthly treatment revenue = session price × number of sessions. As soon as it exceeds the monthly cost of the device and the time spent in the treatment room, the treatment is profitable.
An example to illustrate
Fictitious example, to redo with your own figures. A salon charges €60 per session. It sells 2 programmes of 10 sessions a month, plus 5 maintenance sessions: 25 sessions, or €1,500 in monthly revenue from this treatment. Simply compare this amount with the monthly cost of the device and the treatment-room time to see how many months it takes to pay for itself.
The levers that make the difference
- Sell programmes rather than single sessions.
- Offer maintenance after the programme.
- Use a versatile device: cellulite, figure, firmness, face.
- Combine treatments: assessment, tissue treatment, drainage, cosmetics.
- Communicate: before/after photos, social media, shop window.
“A programme sold is a client who comes back ten times: that is where the device becomes profitable.”
STARVAC partner professional
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Key takeaways
- Profitability is calculated: average session price × number of sessions per month, compared with the monthly cost of the device.
- Programmes (often 10 sessions) and maintenance are the real levers.
- A versatile device multiplies the treatments sold from a single investment.
- Training and marketing materials speed up the launch of the treatment.
- Do the calculation with your own prices and footfall.
Conclusion
An aesthetic device pays for itself through programmes, maintenance and the versatility of the treatments. Do the calculation with your prices, your footfall and your goals, and request a demonstration to judge ease of use.
Frequently asked questions
How long does it take for a device to pay for itself?
It depends on your prices, the number of sessions sold and the cost of the device. Do the calculation with the formula above and your own figures.
Is it better to sell sessions or programmes?
Programmes build loyalty and guarantee a number of sessions. They are the main profitability lever.
Can a device be financed?
Contact the STARVAC team to find out about the possible options.
